Explore Abruzzo: a new destination for Belgian travellers.

The Italian Chamber of Commerce in Belgium is pleased to present “Explore Abruzzo”, a tourism promotion initiative that connects Belgian tourism professionals, sector stakeholders and representatives of the Abruzzo region.

The initiative aims to enhance the tourism potential of Abruzzo and strengthen its presence in the Belgian market, offering the opportunity to discover the cultural heritage and authentic experiences of the region.

Through a dedicated B2B workshop and an evening event for regional promotion, the initiative aims to foster the creation of business partnerships, establish direct contact with local businesses, expand international networks, explore new collaboration opportunities and encourage tourist flows from Belgium to Abruzzo.

What to expect from the event

The meeting will consist of an afternoon B2B workshop and an evening event dedicated to promoting Abruzzo as a tourist destination.

The afternoon session will begin with a B2B walk-around workshop, which will connect Abruzzo tourism businesses with a selection of Belgian operators. This format will encourage direct interaction, the presentation of services and experiences offered by the participating companies.

In the evening, a territorial promotion event will offer tourism professionals, stakeholders, and interested guests the opportunity to get to know Abruzzo more closely. The programme includes institutional greetings, a brief presentation of the region and the participating companies, followed by a networking cocktail featuring a selection of typical Abruzzo products.

Participants will have the opportunity to:

• Discover Abruzzo as a tourist destination, through its landscapes, cultural heritage and distinctive experiences of the area.

• Meet directly with Abruzzo tourism businesses, delving into the services and proposals aimed at the Belgian market.

• Explore new business opportunities, identifying potential partners and developing collaborations between Italian and Belgian tourism operators, expanding their professional network.

• Discover the flavours of Abruzzo, through a selection of traditional regional products offered during the evening cocktail.

Programme

Workshops and B2B Meetings

14:30 – Registration of participants.

15:00 – Opening of the Workshop and B2B Meetings.

18:30 – Conclusion of the B2B meetings.

Promotional Event

19:15 – Institutional greetings.

19:30 – Presentation of the Abruzzo Region.

19:45 – Presentation of the participating Abruzzo companies.

20:00 – Networking Cocktail.

21:30 – Closure of the event.

Who is it aimed at?

Workshops and B2B Meetings

Reserved for tourism sector professionals active in the Belgian market, including:

• Tour operators and travel organisers.

• Travel agencies and specialised agencies.

• Tourism businesses and destination specialists.

• Other tourism sector operators to be confirmed.

Promotional Event

Dedicated to tourism professionals and to the key stakeholders active in the Belgian market, including:

• Tour operators and travel organisers.

• Travel agencies and specialised agencies.

• Specialised tour operators.

• Journalists and media specialised in the tourism sector.

• Institutional representatives and other parties involved in tourism promotion.

Participating companies

The catalogue of participating companies will be published shortly.

Registration

Are you a tourism professional in Belgium looking to discover new Italian destinations and develop new business partnerships?

Join the event in Brussels on 26 November 2026 to meet representatives from Abruzzo, learn about the regional tourism offer and connect with local businesses.

Register by clicking the red button at the top right.

*Please note that registration constitutes a formal commitment to participate in the event, should it not be possible to attend the initiative, we kindly ask that you communicate the cancellation with adequate notice.

For more information, contact business@ccitabel.com.